Tap, Tap, Done: Testing a Simpler Way to Fill out Forms

Facebook has started testing Lead Ads, and they are awesome. A new, simpler way for people to fill out forms on their mobile devices.

How does it work?

Just like the headline says,… TAP,TAP,….and you are DONE. (sounds like the sharpshooter double tap)

In just two steps, they are subscribed to your list.

“This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done,” Facebook said on their business blog post on June 25th 2015.

When this feature goes live, you no longer have to direct your visitors to an external website (landing page) to get leads. This will help marketers lower down their cost. The only variable is that we don’t know much Facebook will charge for this new feature.

Facebook’s fast-paced moves toward gaining mobile budgets seem well conceived. The global mobile-advertising market will surpass $100 billion in 2016 while accounting for more than 50 percent of all digital ad spends, per eMarketer.

So, if you have been neglecting mobile traffic all these while, now is the time to focus on this because the number of mobile users has overtaken desktop users.

What do you think of Lead Ads? Is it The Next Big Thing? Any potential issues you can think of? or this will be just another shining object?

Let me know your thoughts.


Write Killer Headlines Without Thinking

I was going through an email autoresponder course at McMasters, and came across this at video 3 week 1 forum. And I realized that this formula is very important in your advertising (think FB Ads), and easy.

Anyay, I’ve want to share this with because I do believe it will help you in your advertising/copywriting efforts, as it did mine.

Here’s the link to the post and the post itself below.

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Are You Retargeting Your Visitors?

Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit?  That means 80% of your site’s visitors are leaving without converting, even if they want to.  With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% of all abandoned shopping carts can be recovered), it only makes sense that the people who bounce off your site are recoverable as well, even if you don’t run an eCommerce site.

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