The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sign Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are going to have to spend money. And while these will still work for products and services that customers are actively looking to purchase or sign up for,
it becomes a harder sell to pull off when you’re marketing niceties rather than necessities.