Tap, Tap, Done: Testing a Simpler Way to Fill out Forms

Facebook has started testing Lead Ads, and they are awesome. A new, simpler way for people to fill out forms on their mobile devices.

How does it work?

Just like the headline says,… TAP,TAP,….and you are DONE. (sounds like the sharpshooter double tap)

In just two steps, they are subscribed to your list.

“This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done,” Facebook said on their business blog post on June 25th 2015.

When this feature goes live, you no longer have to direct your visitors to an external website (landing page) to get leads. This will help marketers lower down their cost. The only variable is that we don’t know much Facebook will charge for this new feature.

Facebook’s fast-paced moves toward gaining mobile budgets seem well conceived. The global mobile-advertising market will surpass $100 billion in 2016 while accounting for more than 50 percent of all digital ad spends, per eMarketer.

So, if you have been neglecting mobile traffic all these while, now is the time to focus on this because the number of mobile users has overtaken desktop users.

What do you think of Lead Ads? Is it The Next Big Thing? Any potential issues you can think of? or this will be just another shining object?

Let me know your thoughts.